Jim Fisher
About
A senior copywriter with the proven ability to concept, write, present and execute marketing communications for virtually every channel. I also managed the creative department of the Los Angeles Times’ in-house ad agency.
Work history
Freelance senior copywriter
March 2018 – present
My primary client is a Santa Monica-based boutique agency with clients in the tourism and hospitality industries. Projects have included emails, landing pages, websites, print ads, brochures and RFPs.
Senior Copywriter/Director of Creative Services, Tribune Publishing
2017 – 2018
Lead copywriter for the in-house agency of one of the largest newspaper groups in the nation (brands: Los Angeles Times, Chicago Tribune, Orlando Sentinel and seven more). Responsibilities included concepting, writing and presenting a wide range of integrated campaigns; supervising and mentoring an L.A.-based team of art directors, copywriters and developers, and maintaining adherence to brand standards and style guide.
Recent campaigns: “Dirty John” podcast, L.A. Times The Taste and Food Bowl food events, L.A. Times Festival of Books, Stats Digital Agency launch, San Diego Union-Tribune/GoFundMe collaboration launch, L.A. Times Expeditions travel service launch, Chicago Tribune “90 Minutes” soccer vertical launch, Splash Fit Luxe event launch, Sun-Sentinel Successful Aging Expo
Senior Copywriter/Associate Creative Director, Los Angeles Times
2016 – 2017
Lead copywriter for — and co-manager of — the in-house agency of the Los Angeles Times and San Diego Union-Tribune. Responsibilities included concepting in collaboration with other creatives, writing, developing and maintaining brand voice, proofreading and presenting. Project deliverables included websites, landing pages, emails, digital ads, social media assets, videos, OOH, print ads and collateral.
Senior Copywriter, Los Angeles Times
2005 – 2015
Senior writer for b2c, b2b and internal communication projects for the Los Angeles Times. Project deliverables included websites, landing pages, emails, digital ads, videos, OOH, print ads and collateral.
Education
California State University, Fullerton
B.A. Communications, advertising concentration
Jim Fisher 